Description
Store only what you need and get clarity on what you own
Match is Snicket Labs’s (previously Ad Signal) video deduplication and content intelligence platform that helps organisations take control of growing video libraries by identifying duplicate and near-duplicate content and reducing storage and operational costs by up to 60%.
Video libraries across Media & Entertainment are expanding exponentially, driven by multiple versions, similar edits, format conversions, and long periods of repeated footage, particularly in fixed rig environments such as reality TV, sports venues, and surveillance-style recording. This redundancy creates ‘versionitis’, inflated storage costs, slower workflows, and reduced ability to find and monetise valuable content.
Powered by Snicket Labs’s proprietary fingerprinting technology, Match analyses every frame of video to identify duplicates and derivative assets regardless of codec, wrapper, resolution, or format. This provides clear, automated content intelligence, showing what can safely be removed, what should be retained, and what represents the highest value version. Match also supports more efficient workflows by pinpointing moments of change within long form video, enabling organisations to reduce redundant static footage without relying on AI.
By reducing volume and improving clarity, Match streamlines ingest, storage, discovery, and retrieval, while making downstream metadata enrichment and AI workflows faster, cheaper, and more sustainable.
Key benefits
- Avoid versionitis by identifying true unique assets at the highest quality
- Detect moments of change and reduce redundant static video using a lightweight, non AI process
- Optimise AI workflows by storing unique frames and reducing AI processing requirements
Unlock new revenue opportunities by improving findability and surfacing hidden content value
